Reincarnation

A going out of business sale is sometimes just a stage in the life-cycle of an enterprise. For example:

A store holds a grand opening and then sells its merchandise for a few years while employing one or more of the shady practices already described. The store assures customers it will stand behind what it sells, even advertising its "guarantee". In a few years, it holds a going out of business sale and closes its doors. A few months later, a new store opens (sometimes even with the same name) selling the same merchandise. This store is very similar to the first store with one important difference; this store is no longer expected to honor any representations, guarantees or legal obligations of the previous store.

Often ownership has changed in name only or has merely been passed from one family member to another. This "reincarnation" clearly benefits the new business, not the old customers.

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